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One video. Three thousand dollars. Three weeks to make. It runs for about a fortnight before frequency climbs, CPMs punish you and the numbers go flat. Then you start again. That isn't a creative strategy — it's a treadmill you're paying to stay on.
Nothing here is a secret. It's just that the maths only works one way and most brands are on the wrong side of it.
Push the same creative long enough and frequency climbs, CPMs follow it up and conversion follows it down. Typically brands feel this within a few weeks of a launch. The ad has an expiry date and you don't get a say in it.
At that price you test one concept a month and then defend it, because it cost too much to kill. Brands that scale on Meta and TikTok are running many concepts against each other and binning most of them without sentiment.
The hook research, the iteration loop, the discipline to kill a winner on day nine before it drags your account down — that's a process, and most brands don't have anyone running it.
Not “creative services”. Countable things that arrive on a date. Here's the standalone rate for each, so you can see what a concept actually costs once production stops being bespoke.
The workhorse. Hook, body, CTA — built to be tested against five siblings and killed without a meeting.
For the considered purchase, the explainer, the retargeting slot where thirty seconds isn't enough room to make the case.
Still the cheapest way to test a claim. Often the fastest way to find out which hook the video should be built around.
Shot list, hook options and the words, written so a creator can film it without a call. You keep your own talent relationships.
Up to two minutes, in the voice the brand actually uses, so the read doesn't undo the script.
A winner that works in one market usually works in the next one. This is the cheapest expansion you'll ever run.
This is the entire argument in one picture. The dotted line is a single ad doing what every single ad eventually does. The solid line is what happens when the replacement is already made before you need it. Illustrative shapes, not a client's account.
Swipe the diagram →
Nothing here beats fatigue — nothing does. You just stop being surprised by it, because the next concept was briefed while the current one was still winning.
Published, watchable, ours. Judge the writing and the pacing yourself before you judge the pitch.
Every tier is a quantity you can count and a date it arrives. Batches ship weekly; the first one lands within 48 hours of kickoff.
Enough volume to actually test
A pipeline, not a batch
In-house studio output, outsourced
We look at what's running now, what's fatigued and how many concepts a month your spend actually justifies. You keep the number either way.
Inside 48 hours of kickoff. Real cuts you can put behind spend, not storyboards to approve.
Concepts run against each other rather than against your last winner. We watch which hooks hold.
And the next batch briefed off what the data said, not off what anybody liked in the review.
Both, and the mix is yours to choose. Avatar and AI-generated video is where the volume comes from. For real creators we write the brief and the script; you keep your own talent relationships and their fees stay out of our invoice.
Watch the work above and decide — that's why it's on the page rather than behind a form. Volume and quality trade off against each other somewhere, but that point is a great deal further out than $3,000 a video suggests.
We do, and we test them. Hook direction is included at every tier because a beautifully produced ad built on the wrong claim is just an expensive way to be ignored.
Product, brand assets, ad account visibility and someone who can approve concepts quickly. Approval speed is genuinely the main thing that decides how fast this compounds.
Unlimited revisions on approved concepts, and the miss feeds the next brief. A batch that didn't land is data as long as somebody actually reads it.
Forty-five minutes. We'll tell you the volume your spend justifies, what it should cost per concept, and where your current creative is dying — with no obligation to buy any of it from us.
You'll leave with a number, not a deck.
